www.corfilac.it

Area 6


Experimental Marketing


The Experimental Marketing aims to uphold the traditional Sicilian rural environment to strategically positioning on the market all the dairy products belonging to the territory of origin, because these products are testimonial of the historical and cultural patrimony of Sicily.

This department is a communication tool that aims to generate awareness around the Historical Sicilian Cheeses. Thanks to the strong public relations interweaved with media such as TV, press, thanks to bill postings, promotions, direct marketing activities and overall public relations, the Experimental Marketing has allowed to these cheeses to be well appreciated today.

CoRFiLaC takes part at many National and International events and, at the same time, promotes Cheese Art an important exhibition, kermesse perfectly suited to the promotion of Mediterranean dairy products.

CoRFiLaC, also reaches various targets of consumers through many indirect marketing activities. Examples are: School Project “Cheese maker for one day” targeted to students of primary and secondary school; the Cultural Traceability on line that supports producers to interact with the market and to establish a trust relationship with consumers in order to guarantee products safety.
Furthermore, the Osservatorio Prezzi, is a tool for both producers and consumers. This project keeps track of both consumption and production prices of the historical cheeses alongside the chain. The objective of this project is twofold. On one hand, it aims to supply correct information to consumers. Oh the other hand, it uploads the actors of the dairy sector on the market price dynamics and on the economics losses brought about wrong investments. Finally, the Milk Project goal is to lunch on the market a fresh pasteurized milk obtained from animals raised in a non intensive way and fed with natural pasture. The overall idea is to generate a strong relationship between producers and consumers by generating targeted communication tools, product traceability, and innovative marketing strategies.

School Project and Activity 2010-2011